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Oftentimes, the developers themselves weren’t far removed from childhood. While triple-A games could sell for as much as $10-12 (40-50 PLN), he sold the original games for a fraction of the price of triple-A games from North America-the equivalent of $1-2 (5-10 PLN)-to an audience of mostly young kids, who were happy to have something new to play every few weeks and didn’t mind the crude designs and limited production values. He eventually became an official importer and began publishing original games, mostly short hobby projects made by amateur designers he met on message boards. After a few years, Kostowski decided to drop out of school and focus on games full-time. Demand was high and expenses were minimal-just the cost of blank 3.5 mm disks and gas money for delivery runs.
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While studying economics at the University of Warsaw, he started selling bootleg PC games to small newsstand kiosks and game shops around the city. Like many in the Polish games industry, Kostowski got his start through piracy, which was prevalent in the 1990s and early 2000s due to some loopholes in the country’s copyright laws. “It’s from us?” he asked when I mentioned Dolphin Trainer VR during a visit to one of the company’s offices in Warsaw this summer. There are so many games in the works, even Krzyysztof Kostowski, PlayWay’s founder and CEO, has trouble keeping track. There’s a first-person president simulator, a wedding planner simulator, an animal shelter simulator, a drug dealer simulator, a cooking simulator, a truck building simulator, a crime scene inspector simulator, a gold mining simulator, a soccer referee simulator, a paleontologist simulator, an autopsy simulator, a moon colony simulator, a 911 operator simulator, a pope simulator, and even a Jesus simulator. Over the last 12 months, the company released 28 new titles, and it has more than 100 new titles in development. While other large games publishers have dealt with rising production costs and new competition from the mobile market by cutting their release schedules to a minimum of blockbusters and legacy IP, PlayWay has continuously expanded its output. And it frequently schedules substantial dividend payouts, including a recently announced distribution of roughly $3 per share. PlayWay offers shareholders a return on investment percentage that’s 50 percent better than Facebook’s and Alphabet’s, and around the same as Apple’s.
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This makes PlayWay the thirteenth-largest company on the Warsaw Stock Exchange, and the third-largest games company-trailing only CD Projekt Red, developers of The Witcher series and Cyberpunk 2077, and Ten Square Games, the mobile giant behind Let’s Fish and Fishing Clash. PlayWay’s capacity to create hits from such curious subjects has made it even more popular with investors, who’ve driven its market capitalization up to $751 million (2.94 billion PLN). 1 spot, and a launch-day starter pack add-on for the game tool the No.
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While the company’s games don’t seem like obvious hits, they frequently land at or near the top of Steam’s global bestseller list-in August, for example, Car Mechanic Simulator 2021 quietly debuted in the No. The company has built an expansive catalog of strangely mundane games, mostly first-person simulators that let players live out vocational fantasies, such as working in an auto shop, renovating houses, or overseeing a mining si te. is one of the strangest companies in Poland’s booming games industry-and also one of the most successful.